Skills Applied
User Research, Strategy, UX design, UI Design, Information Architecture, Branding, Project Management, Motion & Video
Team Members
Shaunak Patel (Strategy, UI Design)
Nica Mendoza (UX Research, Strategy)
ShuHan Tu (UI Design, Branding)
Phuc Nguyen (UI Design, Editing)
Maryn Tan (UX Research, Copy)
Duration
6 weeks
Barclays seeks innovative digital solutions that address the banking needs of neurodivergent individuals. Develop an intuitive, user-friendly app or tool to improve financial management. Consider digital-first solutions that bridge the gap between digital and real-world experiences. Focus on a specific area or encompass a range of neurodivergent issues. Overcome customer barriers and demonstrate how your idea can make a difference.
Money management and personal finances are major causes for stress and lead users to ignore or deprioritize their finances, even more so if the user is neurodivergent.
Neurodivergent individuals may face difficulties when using banking apps due to various reasons, such as complex interfaces, overwhelming information, and difficulties with managing finances.
How might we make banking a bit easier by providing tools and support to help neurodivergent users to manage their money better and, as a result, improve their quality of life?
Barclays Assist: a New companion app by Barclays that makes personal finance less intimidating and more approachable for not only neurodivergent users but anyone who might need help with personal finance.
60% of people with ADHD indicated feeling anxious when thinking about their personal finances, and the majority of them believe it has a direct cost implication due to its impact on day-to-day money management.
Through our interviews and surveys we gathered some key pain points:
I played an important role in the strategy, concepting, and design phases of this project. Our goal was to address the pain points of digital banking for neurodivergent users by redesigning and improving the user experience for less experienced users and supporting their growth.
In the design phase, I contributed hi-fidelity designs for the onboarding process and wireframes and information architecture for Assist's features. In addition to the UI design, I was involved in creating graphics and animations for our final D&AD entry.